Scientists and engineers are inventing technologies that will affect the way companies not only market their brands but what new products they create. Here are the top 10 shopping technology trends to watch.
You have heard of motion sensing but what about “emotion” sensing? Cameras are being embedded into mannequins to pick up on customer reactions to products while audio sensing ears pick up keywords from customer discussions. Toyota is equipping cars with dashboard cameras that sense drowsiness and road rage sending you a signal to wake up or calm down. Microsoft is creating technology for bra manufacturers that will detect temperature, heart rate and perspiration and may even control binge eating.
Innovative design solutions for wearable products include narrative clips that take pictures every 30 seconds to document your life, eyeglasses with HD video that syncs to the cloud, contact lenses that sense blood sugar levels, and sports helmets that measure impacts on athletes to determine possible concussions.
Haptic technology is a physical feedback technology that reacts through applying forces, vibrations or motions to users. This technology is being used in remote controllers to allow for a more physical interactive experience while playing video games. Video screens can now mimic fabrics with a simple touch of the screen through vibrations that simulate the texture.
Gamification encourages loyalty with brands and interactive marketing. Some experts predict that over 70% of companies will have some kind of gamification in the near future. Fuel Good is a new free mobile phone app designed to help you track fuel efficiency for each car journey you make. It can track your car journeys, flagging when you’re driving inefficiently and at the end of your journey, provides a summary of distance travelled, time taken, average miles per gallon and the savings you could make by driving more efficiently. Snooze is an alarm app that donates a quarter to a non-profit organization (under the LetGive umbrella) every time you hit the snooze button when you’re feeling lazy and can’t get out of bed. The app doesn’t force you to donate but it makes it easier. It will asks you two times a month if you would like to donate your snooze hits to the non-profit of your choice.
Smart refrigerators can now take inventory of its contents and text you when you are in a grocery aisle containing a specific food you need. Home security, ovens, lights and heating and air can all be controlled via your smartphone with a click of a button as you leave or arrive home resulting in not only extra convenience but saving money.
Customized 3D printing of anything you desire is now a reality. Fashion retailers are using 3D printing to create custom fabrics and accessories. Medical companies use it to replicate body parts for knee replacements. And how about your very own signature edible Oreo available via specially equipped vending machines when you tweet #TrendingVending, #EatTheTweet?
IBM recently had a cognitive cooking kitchen for food trucks product launch. The trucks have robots that create your dish through requests on Twitter, creating some incredible and very unique recipes. Pare Lab is an app grocers can use to let consumers know about special sales on extra inventory or food that is nearing an expiration date.
Think futuristic cities and you have electronic automated taxis in priority lanes and solar powered smart roads and cars that adjust to weather conditions, cooling and heating road surfaces as needed.
Fundraise allows real estate investors to cut out unnecessary middleman by giving access to great investment opportunities at a lower cost with more transparency than ever before. Fundraise has over 31,000 members, from 460 companies with over $59 billion of assets under management.
A new medical condition “Nomophobia”, otherwise known as an addiction to you cell phone is a reality for many who have become dependent upon having access to information 24/7. People are so addicted to their phone and smart devices that they now consider them remote controllers of their lives and would rather go without food than their phone.
Technology and science will continue to influence how consumers engage with brands in more ways then we can ever imagine. So hold onto your devices and get ready for warp speed advancements in every part of your daily life. To stay abreast of the latest shopping technology trends contact our Atlanta advertising agency today.