Jocelyn Smith
Founder & CEO
Jocelyn Smith

Always able to find a solution and make a decision. INto the bottom line.

Jocelyn, founding partner and CEO of infinitee, leads all new business initiatives and client strategy for the Atlanta advertising agency she started three decades ago. By quickly assessing client goals she develops strategic marketing solutions that produce results consistently exceeding client expectations.

Barbara McGraw
Founder & CMO
Barbara McGraw

Always aware and pushing the team toward success. INto the details.

With a well-honed eye for detail and the ability to see the big picture of every project, Barbara, co-founder and CMO, has a “dual perspective” and is key to maximizing every client’s goals through visionary creative solutions. Her perpetual quest for perfection has earned Barb an industry-wide reputation for achieving unparalleled standards of branding and advertising excellence.

Vince Vitti
VP, Business Development
Vince Vitti

Always able to bring connectivity through informed (and sincere) snarkiness. INto your partnership.

Vince is a leader in business development and sales, as well as all things digital. His remarkable expertise in brand management and knowledge of digital engagement make him a valued asset to infinitee’s clients. And his unique sense of humor and quick wit combined with his commitment to generate measurable results promise to make meetings a thing to remember.

Michael Rivera
Creative Director
Michael Rivera

Always pushing the envelope and testing the status quo. INto the next big idea.

Infusing smart creativity in all his projects, Michael utilizes and pushes the latest technology to the limits as he creates strategic, memorable and engaging work. With nearly two decades of experience, his ability to translate marketing solutions into a comprehensive and aligned creative plan with consistent and cohesive creative strategies and design make him a true asset.

Lynn Lancaster
Director, Operations
Lynn Lancaster

Always in the know and lovingly keeping us (and our books) in line. INto going above and beyond.

With a sharp mind for numbers and meticulous attention to detail, Lynn is dedicated to ensuring our clients receive the same level of exceptional service in accounts payable / receivables as they do in all other areas of the agency partnership. She also handles all aspects of daily operations for our team.

Marcia Homer
Director, Brand Management
Marcia Homer

Always able to steer the team to success. INto the big picture.

With a keen ability to identify key opportunities to satisfy the needs of each individual client, Marcia oversees the daily production of all advertising and marketing projects, as well as our Brand Management team, to ensure that they properly amplify the client’s message according to the brand strategy. Her immense knowledge of brand architecture and commitment to maintaining strong client relationships make for solutions that produce results and one heck of a positive client experience.

Amy Norton
Director, Brand Strategy
Amy Norton

Always crafting brand stories and the airtight strategies that bring them to life. INto your brand’s perfection.

As both a creative and strategic thinker, Amy leads the development of brand strategy, voice, planning and execution of the complete consumer experience for both the agency and our clients. Always focused on the big-picture, she starts to weave together your brand’s plan from the initial meeting. Her extensive experience in brand management allows her to not only build plans that are on-target but also carry them through on-time, on-budget and with maximum results. 

Ezgi Yersu
Senior Digital Designer
Ezgi Yersu

Always concepting dynamic visuals through artistic styling and innovative digital design. INto endless creative possibilities.

Whether designing UX/UI focused websites, highly-targeted digital campaigns, leveraging her unique photography perspective or through her on-set styling of high-fashion photoshoots, Ezgi’s strategic and skilled art direction blends with her European flair to execute unique and show-stopping visuals. Her talent and creative thinking is truly limitless.

Chelsea Schmidt Wiley
Senior Brand Manager
Chelsea Schmidt Wiley

Always driving client success through informed decisions. INto engaging client experiences.

Blending her critical thinking ability with her knack for hospitality, Chelsea delivers unique, on-brand executions for clients with maximum results! She is the driving force for her clients’ projects from planning to execution – keeping things on-strategy, on-time and on-budget with a meticulous attention to detail.

Emily Bird
Social Media Coordinator
Emily Bird

Always bringing positivity and trends to the table. INto your brand’s social presence.

A natural trendwatcher, Emily blends her love of social media, copywriting and fashion with her bright personality to elevate your brand’s social presence. She’s tuned into your audiences and knows how to effectively and efficiently develop content that will resonate with them and inspire engagement – ultimately converting followers into raving fans for your brand!

Kelly Nation
Resultant
Kelly Nation

Always looking forward to the next exciting project and challenge. INto infusing fun into every project.

Pairing her passion for people with her creativity and drive to win, Kelly is infinitee’s brand champion extraordinaire. As one of the original account managers, she knows how to promote our strategic branding and marketing services better than anyone. She and Vince lead all new business initiatives for our team and she also happens to be our newly minted “Director of Fun” – in charge of all team events.

Clayton Beaumont
Graphic Designer
Clayton Beaumont

Always hitting the mark and exceeding client expectations. INto delivering creative solutions that wow!

Merging his innate ability to listen to a client’s challenge, translate that into a workable creative solution and deliver designs that repeatedly hit the mark, Clayton’s concepts have our clients raving. His approach is strategic, artistic and also logical – with each detail thought through to ensure there are no surprises when it’s time to produce the campaigns.

Ashlan Riess
Brand Manager
Ashlan Riess

Always elevating your brand’s presence in a world of ever-changing trends. INto your brand’s image.

Our resident fashion icon, Ashlan’s the perfect account lead for some of our largest retail accounts. Her sharp eye for detail and knowledge of the latest industry trends guides her on-the-spot decision making and project management for our clients. No wrinkle is missed in an image and no detail is missed in the project. From start to finish, her project management skills are picture perfect!

 

we are infinitee

We are a team of seasoned professionals whose collaborative efforts help our clients thrive through innovative, creative, highly-engaging and high-impact marketing strategies.

what’s in a name
– everything

infinitee. Our name perfectly embodies our teams’ belief in endless possibilities and great ideas. We approach each new project, whether for existing clients or new brands, with the same ‘limitless possibilities’ mentality and then strategically drill down to the best, most effective, efficient and (most importantly) innovative tactics to help our clients succeed. 

We are brand makers, storytellers and creative advocates for your business. We take pride in not only building unique and compelling brands that excel, but also maintaining your brand’s integrity at every turn. 

Branding is our thing, and it has been for more than 30 years. Our Atlanta-based agency has helped brands large and small solve complex marketing problems and, as we’ve expanded our client-base and expertise, we’ve built a reputation of not only delivering measurable results, but doing so with a personal touch – and having fun along the way.

presentations given annually
years real estate & retail marketing experience
years experience among our team
integrated marketing campaigns produced
cups of coffee consumed weekly
industry awards received

what we do

Every brand has a unique story and we help tell it through compelling creative, a diverse media mix and good old fashioned hard work. Our diverse team brings unique perspectives and expertise to the table for each and every project. We immerse ourselves in a brand, its competition, vision and potential, and then collaboratively develop strategic marketing plans and campaigns that tell a consistent story across every consumer interaction and…drum roll…drive REAL results. 

We’re always in pursuit of the next big thing. We’re a team of trendwatchers, planners, number crunchers and creatives who thrive on great work, rewarding relationships (with our team and our clients) and a lot of caffeine.

Founder & CEO
Jocelyn Smith
Jocelyn Smith
Founder & CMO
Barbara McGraw
Barbara McGraw
VP, Business Development
Vince Vitti
Vince Vitti
Creative Director
Michael Rivera
Michael Rivera
Director, Operations
Lynn Lancaster
Lynn Lancaster
Director, Brand Management
Marcia Homer
Marcia Homer
Director, Brand Strategy
Amy Norton
Amy Norton
Senior Digital Designer
Ezgi Yersu
Ezgi Yersu
Senior Brand Manager
Chelsea Schmidt Wiley
Chelsea Schmidt Wiley
Social Media Coordinator
Emily Bird
Emily Bird
Resultant
Kelly Nation
Kelly Nation
Graphic Designer
Clayton Beaumont
Clayton Beaumont
Brand Manager
Ashlan Riess
Ashlan Riess

Brand Building

It’s our passion and what we’ve built our reputation on. Whether its crafting a new brand from scratch or refreshing a brand that may need a facelift to better resonate with the right audiences, we develop high-impact visual identity materials and strategic brand positioning based on our clients’ unique vision and growth objectives. Dynamic creative concepts, strategic planning and integrated campaigns come together to create awareness and spark growth for our clients.

Retail Marketing

Using the right mix of retail design, planning and visual merchandising, we help our clients develop and execute branded environments that produce positive experiences and generate repeat customer visits. We identify key opportunities to develop interactive design and infuse technology into consumers’ in-store experiences – weaving the digital experience they’ve come to know with the more traditional retail setting.

Activations

Consumer engagement. It’s a common phrase in today’s marketing world but how do you actually get your consumers to engage with your brand? Carefully curated, interactive experiences and events that are immersive, memorable and shareable are just a few ways that we help our clients engage with their customers. Whether B2B or B2C focused, we identify opportunities for unique activations that allow our clients to reach their consumers in ways that form a connective experience and which inspire and drive measurable action.

Digital Marketing

Positive digital experiences are a must in today’s world. And, good news, there are endless opportunities for digital interaction with your audience. From website design and development to interactive digital experiences in physical locations, we create dynamic and positive user experiences online or on-the-go that are fully optimized, allow for retargeting opportunities to reinforce our clients’ brands and which drive engagement with end-users.

Content Development

A diverse mix of photography, video, social media and blog posts all make up content opportunities for a brand. Our team is well-versed in maximizing assets for shareable content that is both on brand and engaging. We identify and develop the right content, whether visual, written or both, efficiently and effectively to help tell our clients’ brand story across the entire media mix.

Beyond Traditional

Are you looking for a unique idea to activate your brand or have a vision that you’re not quite sure how to launch? Let us show you what we can do! Through a comprehensive discovery process and deep dive into your brand, we’ll develop and implement a custom strategy that uses cutting-edge technologies to help you achieve your goals.

Recruitment Marketing

Hiring and retaining top talent in today’s marketplace is a real challenge. It takes a cohesive and strategic marketing plan to locate, recruit and hire the right talent – and then you have to keep them. Through employer branded marketing campaigns, carefully curated content development, the right media mix and a solid plan for implementing best practices, we’ve helped clients with talent acquisition, employer brand development and recruitment marketing campaigns that have delivered the best the talent pool has to offer.