2018 Retail Holiday Trends Outlook

Bain & Company is forecasting 4.8% to 5.2% growth in US retail sales this holiday season, which is significantly higher than the 10-year average of 2.9%. Macroeconomic indicators such as increases in total retail growth, low unemployment rates, rising wages and high consumer confidence, indicate this holiday season will send more people shopping. We hope this valuable INsight benefits your company and can assist in better aligning your retail brand and strategy. For strategic marketing services, visit infinitee.com.

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