Digital Media How To’s: Tips on Producing Successful Corporate Videos

Today’s consumer relies on digital media now more than ever for information and marketers need to take notice of the growing fascination for video to tell their story. Video use has grown substantially as the preferred method for many companies to engage consumers and market their services through a visual medium. One of the most popular digital platforms used is Youtube. Youtube Press recently did a study and found that over 6 billion hours of videos are watched each month on YouTube (that’s almost an hour for every person on Earth). Additionally, they found that 80% of this traffic comes from outside the US.

digital media

According to Forbes, 59% of executives would watch a video instead of a text summary of the same information. It is clear that video is an important marketing strategy to implement in an overall plan. Not only do videos allow for an easy and accessible way to relay information, but it also allows for greater global marketing overcoming many cultural barriers.

Planning and production of a video are exceedingly important considerations as Bulldog Report reports. The following are essential steps to creating the most effective corporate video including important takeaways.

  1. Pack With Content – It is fundamental that you include as much key and interesting information as possible.
  2. Video Length Is Everything – A study done by SingleGrain found that the longer a video drags on, the lower its retention. It also found that videos under 1 minute enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length still enjoy 60% retention. In essence, keep your video short to gain the optimum number of viewers.
  3. Quality Over Quantity – A video’s sound and visuals keep your audience engaged, so make sure they are done well. There are plenty of online tools available that can be used to create videos on a limited budget, such as: http://www.wevideo.com, http://www.clipcanvas.com/videoeditor/create and http://www.loopster.com. Or you can use an expert digital agency to create more elaborate and customized videos for trade shows, product training, promotions and campaigns.
  4. Location – This tip goes hand in hand with the last point. When filming any video, it is always important to keep in mind the location whether or not the goal of the video warrants location at all. Many videos can be produced using illustration, renderings, and stock images without ever leaving your office.
  5. On-camera Talent – When utilizing on-camera talent, the talent should always be dressed appropriately based on the content and messaging. Generally speaking, in terms of dress, neutral colors are better so as not to distract from the message. In terms of demeanor and preparedness, the talent should rehearse their lines and prompt cards can be used if necessary to help the talent appear natural on screen. The bottom line, the talent should reflect your company.
  6. Strategic Marketing – Use press releases. This gives your audience reliable information on the success of your company. Make sure you also include the logo of your company in the video (the end is a suitable place because it leaves a lasting impression).
  7. SEO Strategy/Title – Use keywords in your title which will help increase traffic to your website after viewing the video.
  8. Interactive Media – Embed your video onto your website in addition placing it on Youtube or another platform. Include a comment and share box for your video.

If you need a helping hand in developing a Digital Media Strategy or creating video content for your business, contact our Atlanta advertising agency today.

Learn more about the author here.

 

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Need new copy here

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650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class A office space, 509 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s Specialty Outfitter, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

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Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

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Tanger 2017 Campaign

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Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

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Commercial real estate firm focused on retail and hospitality industries operating in three divisions: Management, Development and Investment

Renowned for its core values of entrepreneurial spirit, work-life balance, doing what is right, valuing the team, and giving and expecting respect

Property holdings include 1.7M square feet of retail and office properties in the Southeast with an average occupancy rate of 95%

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Over 800 wines, celebrity winemakers, chefs, craft beer brewmasters and special guests

Performances by Nashville singer/songwriters and first-class wine and food seminars led by special guests

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Total portfolio value of over $35 billion

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23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

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Non-profit company that works on behalf of Casa Hogar, a home for 120 abused, abandoned and indigent girls, ages 3-21 years, in Jalapa, Guatemala

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Hill Partners

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Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

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Family energy business comprised of wealth development knowledge and experience in the energy sector with an investment committee that affords the ability to move quickly

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Contemporary luxury high-rise community managed by Gables Residential.

1, 2, 3 and penthouse apartment homes featuring oversized windows, balconies, and extensive terraces.

Best in class amenities including concierge service, fitness center, penthouse lounge, pool & terrace, electronic vehicle charging stations and more.

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$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class-A office space, 625 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

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Avison Young Client Grid

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