infinitee, Kairos Development & Culture Labs Reimagine Main Street Living in East Point, GA

Brand Building|Mixed-Use|Press|

infinitee is thrilled to announce that we have completed first-phase marketing for East Point Exchange (EPX) — a truly unique development that reimagines Main Street for mixed-use living. This work is the product of a partnership with Atlanta-based Kairos Development and Culture Labs. Through this collaboration, Kairos will soon break ground on the unique development designed to reflect East Point’s legacy of hospitality and hard work.

Now in the lease-up stage, our work on EPX began earlier this year. Due to the partners’ unique vision for the development, their commitment to honoring the spirit and pride of East Point, and the immense interest from key stakeholders in the city, we began with a full brand immersion to define a new way of life. From a vision and concept statement, our team built a hustle-and-grind look that is fresh and full of promise. We crafted a unique brand voice and consulted on the final development name. Our team also delivered a full-scope strategy with tiered targeting to drive commercial leasing as well as interest in the development as a destination.

Zach Williams, Marketing Director of Kairos Development, writes,

I can’t praise the work y’all have done enough. […] It has the right language, look, and feel and it makes it very easy to believe in the future of East Point. Thanks again.

Randy Beavers, Principle at Culture Labs, adds,

Knowing how much impact this project is going to have on East Point, it is critical for us to build relationships and communicate effectively. infinitee has helped us start on the right foot by conveying our intent to create positive impact and value for the existing community, as well as for future generations, which is the spirit of this project.

Slated as a purpose-oriented and experiential community in the heart of East Point, EPX welcomes Doers of all races and creeds who want to have a hand in building a lifestyle that reflects their passions. The phased development concept will feature brand new multi-family residences, makers studios, a wellness campus, and flexible office space in restored historic buildings, as well as numerous arts and entertainment spaces, all connected by the East Point PATH. This park, trail and pedestrian system is now underway and will ultimately link the city to the Atlanta BeltLine’s southern crest. The PATH also connects EPX to the East Point MARTA station, making it a fully-walkable, game-changing alternative to in-town Atlanta neighborhoods.

We could not be more excited for this phenomenal project. This development is integral to East Point’s revitalization efforts and we are proud to play a part in bringing this community together for a beautiful future. — Barb McGraw, CMO & Founder

The full East Point Exchange website with data capture, lead generation digital strategy, and campaign implementation with integrated retargeting will go live after Thanksgiving. The leasing brochure is in-market and concept work has started for a grassroots video series that will spotlight the stories and faces of East Point’s long-time residents.

 

About infinitee Communications, Inc.
infinitee is IN. INto advertising. INto problem-solving. INto creativity. For 30 years, infinitee’s expertise has been invaluable to many national and regional real estate, healthcare, B2C and B2B brands. The full-service agency specializes in branding, strategy, marketing, print and digital media, video and photography. Balancing strategy and creativity, building brand equity and driving sales is what infinitee is all about. Schedule a video call with Vince Vitti, Vice President of Business Development.

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