infinitee Partners with PMRG to Create Environmental Graphics Program for Platinum Tower Bisnow Event

Activations|Brand Building|Commercial Real Estate|infinitee|

PM Realty Group recently engaged infinitee to develop a unique strategy to assist in leasing premier office space within Platinum Tower, a highly visible class A office building a stone’s throw away from the new SunTrust Park Stadium. Currently, Platinum Tower has 100,000 RSF available on the top four floors. Building signage is also available which will allow a prospective tenant’s brand to be visible to over 150,000 cars daily.

As part of the strategic leasing tactics, this available space served as the host venue for Bisnow’s Atlanta State of Office event on Thursday, April 20, 2017. To ensure the space was “show ready”, infinitee created larger than life environmental 3D graphics highlighting the building’s attributes, all designed to make a strong impact capturing attendee attention and lease the space.

1. Available Space and Building Information

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2. Proximity to SunTrust Park and the Cobb Energy Centre

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3. Amenities including nearby walking, biking and hiking trails along the Chattahoochee River

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4. Diverse retail and dining options nearby

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To further increase awareness about leasing opportunities at Platinum Tower, Bill Weghorst, PM Realty Group’s Eastern Division President, moderated the event panelists through a discussion about the changes in the Cumberland submarket.

“I am so proud of our team and the amazing outcome of the environmental graphics program for Platinum Tower in preparation for this important Bisnow Atlanta event. This approach was strategic from the start utilizing the available space as the venue host, creatively displaying key messages about the space and the market to attendees, and having a member of the leasing team moderate the panel. We look forward to this space being leased!” – Barbara McGraw, infinitee’s CMO and Founding Partner.

 

About infinitee Communications, Inc.

For over 27 years, advertising has been our life. infinitee’s expertise has been invaluable to many national and regional brands. Our culture comes from our bottom-line mentality and has taught us to think and act fast. We create the proper balance in both strategy and creativity, building brand equity and driving sales. Getting results is what infinitee is all about. Call 1.800.886.3481, x119 to speak with Jocelyn Smith, Founder & CEO.

About Platinum Tower

Highly visible from the junction of I-75 and I-285, with sweeping 360-degree views, Platinum Tower is a landmark within the premier Cumberland Galleria submarket. With the ability to offer up to 100,000 RSF available on the top four floors, Platinum Tower also offers a “top of the building signage opportunity” that is visible to over 150,000 cars daily. In addition to multiple thoroughfares, access to the Chattahoochee River and Cumberland Trail network, Platinum Tower is just minutes from the new SunTrust Park and The Battery Atlanta.

About PM Realty Group

Platinum Tower is leased by PM Realty Group (PMRG), a privately held commercial real estate firm that focuses on creating value by offering a full spectrum of real estate services, including property and facility management, leasing, marketing, development, investment sales, construction management and engineering. PM Realty Group capitalizes on its team’s expertise, exceptional properties, tenants, clients and robust operating infrastructure to seek and ultimately create opportunities that generate exceptional returns. PM Realty Group currently maintains a strategic presence in 30 markets, leasing and managing over 130 million square feet across a portfolio valued in excess of $35 billion.

About Accesso Partners LLC

Platinum Tower is owned and managed by Accesso Partners LLC, a full-service, vertically-integrated commercial real estate investment manager, owner, and operator that aims to provide superior returns to its U.S., international and institutional investors. Accesso Partners LLC  focuses on acquiring commercial office properties in Class A locations in the largest and fastest growing metropolitan cities and premier suburban submarkets throughout the U.S. Properties currently in the portfolio range from the iconic 57-story, 1.43 million square-foot IDS Center (the tallest building in Minnesota) to the equally distinguished contemporary single-story, 150,000 square- foot Class A, 7100 Highlands Parkway, in suburban Atlanta. Its affiliate, Accesso Services LLC, provides pro-active, cost-efficient property management services with an owner’s mindset to over 8.5 million square feet of its commercial real estate assets nationwide. Accesso Partners LLC is headquartered in Hallandale Beach, FL with offices in Houston, Dallas, Minneapolis, and Atlanta, GA.

About Bisnow Atlanta State of Office Event

Atlanta has long been recognized as one of the strongest office markets in the Nation, and 2016 was no exception. Despite major political changes and fluctuating demand, Atlanta investment and leasing activity is poised to do well through 2017. Topics include Office Leasing, Development, and Finance, and how to gain a competitive edge through construction and design.

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