Pedaling Towards a Cure for Alzheimer’s

Senior Living


Industry Insights


Senior Living

Industry Insights


3 min read

Currently, more than 5 million Americans are living with Alzheimer’s disease and if you’re like most of the team members here at infinitee, you have felt the impact the disease has had on a loved one. Because this cause is so close to home, we were honored to support Pedal for Alzheimer’s, an incredible event that raises funds towards Alzheimer’s research.

“You Win In Life With People.”

Pedal for Alzheimer’s was co-founded in 2017 by Josh Crisp, founder of senior living development company, Solinity, and Michelle Brooke-Marciniak. This endurance event raises funds for the Alzheimer’s Research Initiative at the University of Tennessee Medical Center. Starting September 29th, a team of cyclists pedaled 1,098 miles over 12 days to honor each win of the late-legendary University of Tennessee women’s basketball coach Pat Summitt’s NCAA record 1,098 wins. They ascended from Knoxville, Tennessee, through The Great Smoky Mountains to North and South Carolina, down the Georgia and Florida coasts, and concluded in Daytona Beach.

This year was the second year that a ceremonial ride was open to the public. The 1098 cyclists were surrounded by an outpouring of camaraderie and energy as they embarked on their annual, cure-supporting journey. The kick-off ride symbolized Pat Summitt’s life motto, “You Win In Life With People.” We love this! Because it’s exactly how we feel here at infinitee. It’s our people, our team, our clients, and our community that mean everything to us; it’s because of unity that we generate mutual success.

Our shared passion

At infinitee, we believe that winning in life means being good stewards of our individual gifts and caring for others. We deeply respect companies who also operate from a place of rich values. So, when the folks at Solinity needed support with Pedal for Alzheimer’s, we joined the race and set out to develop several marketing items, including:

Poster Template

Cyclist Intro Template

Sponsor Template

Social Media Hero Banner Graphic

Hope lies in the research!

To date, Pedal for Alzheimer’s has raised over $88,000 in 2019 to support finding a cure with efforts still continuing through the end of the year. Specifically, the Alzheimer’s Research Initiative supports three areas of focus that directly impact Alzheimer’s patients, families and caregivers, including: a Brain Systems-Based approach, Cutting Edge Cognitive Neurology Research, and Patient & Caregiver support.

Yes, we're a creative agency. But above all, we're humans who care.

At infinitee, we want life to be rich, joyful and rewarding for our clients, our communities and those we touch. We are INto good health. We are INto supporting beautiful and secure living spaces as we age. We are INto caring for others, being part of something bigger, and supporting amazing causes and organizations, like Solinity, who do the same. Thank you to Pedal for Alzheimer’s and Solinity for this wonderful opportunity.

Want to donate? Support Alzheimer’s research here.