Insights

It's no news that consumer demographics in America are changing rapidly. In order to maintain the competitive edge, retailers are scrambling to catch up by modifying their marketing strategies and adopting innovative new technologies. According to a recent McKinsey study, the three groups retailers should be targeting are the Baby Boomers, Hispanics and millennials. A recent article from Business Insider provides the following reasons why.

Baby Boomers

Baby Boomers are defined as those 55 and older and control approximately 70% of disposable income in the United States. The leading online retailer, Amazon created a website especially for these consumers; highlighting products like vaitamins and easy-to-use electronics. Another big brand, Dos Equis has also seen phenominal success with their "Most Interesting Man In The World" campaign.

Hispanics

McKinsey predicts that Hispanics will double retail spending in the next two years, reporting that they'll spend over $1.5 trillion on United States goods and services before 2015. Retailers are securing hispanic spokesmen and women and taking note of cultural fashions and trends in order to garner the attention of this demographic. Target, a leading national retailer even claims to be adding Mexican groceries to its shelves in the near future.

Millennials

These are arguably the most important demographic of our time and will account for nearly one-third of retail spending by 2020. These consumers are defined as those 24-37 and are extremely active online and on social media. Mobile devices are a large part of millennial shopping habits, making targeting them a little tougher.

Below is an infographic depicting the importance of each of these target audiences.

To further discuss the future of retail marketing, contact our Atlanta ad agency today, or learn more by downloading our newest white paper, Emerging Retail Trends - Part 2: How to Reach and Engage Today's Consumers.

Learn more about the author here.

infinitee, a full-service, strategic marketing agency in Atlanta, GA received two Silver Awards of Distinction from the 20th  annual Communicator Awards for its work with King’s Ridge Christian School. KRCS is a multi-denominational, college preparatory Pre-K-12th fully-accredited education that supports the development of the whole child through strong academics, technology, and community service initiatives.

infinitee’s design of the 2013 King’s Ridge Christian School Annual Report won in the categories of Annual Report: Educational Collateral and Overall Design, recognizing infinitee’s unique design expertise and dedication to providing clients with creative solutions.

The Communicator Awards is the leading international annual awards program honoring creative excellence for communication professionals. Over 6,000 entries were judged and overseen by the International Academy of Visual Arts (IAVA), an organization of leading professionals from various disciplines of Visual Arts. “We are proud to accept these awards for the 2013 King’s Ridge Christian School Annual Report. Our team has worked closely with the school to bring to life its vision and mission for the institution,” said Barbara McGraw, CMO and founder of infinitee.

infinitee specializes in real estate, with over 25 years of experience in shopping center, mixed-use, commercial, multi-family and residential development, but also works with other businesses and organizations that desire a unique point of difference and exceptional retail design flair. King’s Ridge Christian School has returned to infinitee year after year for innovative marketing solutions that set them apart from the highly competitive college preparatory school system.

About infinitee

infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications and customer experiences. With a focus in real estate, its strategic and creative solutions build brand equity and drive sales for companies across the country. infinitee’s expertise has proven invaluable to national and southeast regional brands wishing to strengthen and grow their bottom line, including: Oliver McMillan, Cousins Properties, Parkway Properties, PM Realty Group, Tanger Outlets, Craig Realty Group, Lennar Commercial Investments and Banyan Street Capital. Through all facets of advertising, collateral, digital media, and brand strategy, infinitee creates award-winning marketing and innovative communications.

infinitee, a full-service marketing and advertising agency in Atlanta, received five honors at the 20th annual Communicator Awards. Infinitee received two Awards of Distinction in Integrated Campaigns, one Award of Excellence in Print, one Award of Distinction in Overall Design and one Award of Distinction in Annual Reports. The awards honor the firm’s continued dedication to providing clients with award-winning creative solutions.

The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, nationally and internationally, making it one of the largest awards of its kind. The Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the communication and visual arts dedicated to embracing exceptional creative execution that catapults the standard of work to a new level.

“This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. Barbara McGraw, CMO of infinitee commented, “We are thrilled to have been recognized for the work we do for our clients and grateful to receive this recognition.”

For more information about infinitee, call 404-231-3481 to speak with Managing Partner, Jocelyn Smith, visit www.www.infinitee.com or find us on Facebook.

About The Communicator Awards

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising; corporate communication’s, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

About infinitee

infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications and customer experiences. With a focus on real estate, B2B, education and financial services, its strategic and creative solutions build brand equity and drive sales for companies across all industries. infinitee’s expertise has proven invaluable to national brands wishing to strengthen and grow their customer base, including: Tanger Outlet Centers, Cousins Properties, Parkway Properties, PM Realty Group, King’s Ridge Christian School, and DiversiTech.

Contact: Jocelyn Smith Founder, CEO infinitee, Inc. 3400 Peachtree Rd., Suite 921 Atlanta, GA 30326 404-231-3481