infinitee|Press|Senior Living|

The 31-year real estate marketing agency wins the Silver Award for Best 55+ Integrated Marketing Strategy at the luxury retirement community in Atlanta.

infinitee is proud to announce that Peachtree Hills Place, a luxury 55+ retirement community in Atlanta, has been honored at the 2021 NAHB’s Best of 55+ Housing Awards, winning the Silver Award for Integrated Marketing Strategy. To increase brand awareness and drive sales at the amenity-rich, independent-living community, infinitee created and directed a detailed marketing plan, ranging from strategic planning to branding, traditional and digital advertising to video and photography.

“With Baby Boomers not just redefining senior living and the active-adult lifestyle, but doing so at a pace of 10,000 turning 65 every day between now and 2030, Peachtree Hills Place had to raise the bar in terms of how it engages that major market, and integrates media and other tactics to deliver a seamless and customer-centric experience,” said Barbara McGraw, Founder and CMO at infinitee. “This award is a very special recognition of our efforts to market a special place with expert activations, content development, digital marketing, and more.”

The NAHB’s Best of 55+ Housing Awards are billed as the only national honors celebrating the people, companies, projects, and programs that have advanced the industry through innovative marketing, outstanding design and construction, and community lifestyle features. For that reason — and the rich 80-year history of the 140,000-member trade organization — the awards have become a highly respected showcase for quality housing, innovation and emerging trends that appeal to the active adult and retiree demographic, attracting industry participants and media alike.

Judging is conducted by an expert panel of 55+ industry professionals from across the country representing expertise in development, architecture, universal design and aging-in-place, marketing, interior design, and lifestyle. Eligible projects were completed in the two years prior to the application deadline of Aug. 31, 2020.

Peachtree Hills Place is the first and only luxury 55+, equity-model continuing care retirement community in Atlanta’s prime Buckhead district. The Isakson Living community offers a long list of amenities, including a resort-style clubhouse and pool, central courtyard with regulation size croquet lawns, rooftop patio and open-air pavilion, community garden, art studio and woodworking shop, and a dog park. 

Thanks to infinitee’s integrating technology, strategic perspectives and branding best practices – as well as the 2021 NAHB Best of 55+ Housing Award – many more people know of the brand promise of livable luxury at Peachtree Hills Place, a community where Boomers can “savor the rewards of a life well-played.”

Ready to see how infinitee can elevate the marketing of your next community?

Contact our VP of Business Development Vince Vitti at 404.231.3481.


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