SOONER STATION: THAT’S THE SPIRIT!

Brand Building|Senior Living|

Sooner Station, a first-of-its-kind, alumni-based senior living community that will connect the mind, body and spirit, gets the premium marketing connection.

Nothing gets the memories flowing and faces smiling like talk of one’s college years, when every day was an opportunity to learn and experience something new and make fresh connections with people and possibility. That spirited feeling will become a place for seniors with Sooner Station, a 188-unit first-class senior living community opening early 2022 and just minutes from the University of Oklahoma’s campus in Norman.

The uncommon lifestyle concept is now connecting with its target community – Boomers that are also Boomer Sooners, i.e., OU alums. Co-developer MedCore Partners and community manager Integral Senior Living (ISL) reached out to infinitee to help bring to market this one-of-a-kind community designed to echo the energetic, can-do spirit of the University of Oklahoma. Relying on its 30 years of real estate marketing experience, the agency is driving all strategy, creative and marketing to support pre-leasing efforts leading to Sooner Station’s February 2022 grand opening.

Situated on the north side of University North Park, one of the area’s most popular mixed-use destinations, Sooner Station will offer 100 Independent Living, 64 Assisted Living and 24 Memory Care apartments. A premier senior living sponsor of the University of Oklahoma Alumni Association and developed by MedCore and The National Realty Group (TNRG), Sooner Station will offer Boomers a vibrant social events calendar and programming, elevated residential amenities and dining options, and more.

Seniors at Sooner Station share not only a desire to celebrate the golden age of life, but also an intense passion for OU. Residency includes annual membership in the alumni association, premier access, including transportation, to all campus events, the monthly Speaker Series featuring OU professors and additional onsite gameday events. In February, Sooner Station and the Osher Lifelong Learning Institute (OLLI) announced an agreement to begin course offerings on site during summer 2022.

Sooner Station residents will also benefit from ISL’s many nationally recognized amenity programs that have enhanced senior living communities across the country for decades. Vibrant Life®, Generations Memory Care and Elevate® dining will be incorporated into the new community. No matter the residents’ physical or mental health, programming is developed to meet them where they are in their aging journey, maximize quality of life and keep them as active as possible within their personal restrictions.

An innovative, uniquely local and spirited senior living community delivering an unparalleled residential experience shouldn’t be served by the same old marketing plan. infinitee’s dynamic direct mail, email marketing and digital campaigns will launch in May with the goal of a 10-month lease-up. A full year before the grand opening, it launched the full Sooner Station website with data capture, lead generation digital strategy, and campaign implementation with integrated retargeting.

infinitee knows how to make Class A websites and their mobile-friendly application is the best I’ve ever seen in the senior living space, said Tiffany Cobern, MedCore Partners’ director of seniors housing operations.

The development partners tapped infinitee to strategically drill down to the most effective, efficient and innovative tactics to help spread the word about Sooner Station. In addition to the website launch, the agency contributed its creative and strategic expertise to the community’s leasing brochure and social media platforms.

All senior living developments check the various locational boxes, but what makes a community truly the place to be? More than an active adult community, Sooner Station is a destination. With an energetic, can-do spirit of its own, infinitee is proud to pave the marketing way to the first-class senior living community.

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