infinitee was engaged by Gables Residential to create an upscale and unique collateral piece for the marketing and leasing initiatives of one of their newest properties, Gables Columbus Center in Coral Gables, Florida. With a tagline of “Immerse Yourself in Elegance”, the use of striking underwater fashion images was proposed to support the messaging.
The shoot was conducted in a 10 foot deep heated pool with a photography and dive crew comprised of five people and two models.
15 yards of tulle fabric were added to the female model’s dress to provide effortless movement in the water.
The models held their breath for an average of 2 minutes per shot. Divers were stationed at the bottom of the pool to provide oxygen via tanks as needed.
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