Immerse Yourself in Elegance

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Photography & Film








Gables Residential, Atlanta, Georgia

Into the deep end to get the shots

Coral Gables, Florida is an ultra-affluent, highly competitive market just minutes from downtown Miami and was selected as the location for Gables Residential's newest, contemporary, amenity-rich multi-family community—Gables Columbus Center. As one of Gables Residential’s premier luxury developments, Columbus Center promised to redefine upscale apartment living for the market and its expansive multi-family portfolio.

As a long-time agency partner of Gables Residential, our team was brought in to help concept, develop and launch the brand identity for this unique property. Market demand for upscale, sophisticated apartment homes with the latest and greatest contemporary amenities was the driving force behind the “Immerse Yourself” campaign for Gables Columbus Center and ultimately the underwater photo shoot. The brand needed to reflect a visual identity that would not only appeal to the affluent potential residents but also speak to the elegance that Gables Residential wove into every detail of the multi-family community. And we delivered!

Gables Columbus Center