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Greater Atlanta Homebuilders Association, Atlanta, Georgia

Assets that lead to efficiency

Parade of Homes is an annual event, hosted by the Greater Atlanta Home Builders Association (GAHBA), held throughout metro Atlanta and its surrounding suburbs in which new or newly remodeled homes are encouraged to enter to become part of the annual tour. When GAHBA approached our team with the request for agency support, they had an event logo but were missing the processes and assets to help streamline production timelines and maximize the efficiency with which their team could deliver on future events.

Our team jumped right in to help with art direction and photography styling for the event, as well as a system of templates and tools to help the internal team produce assets more efficiently in the future. We built a library of assets, including digital fliers, booklets, social media post templates, etc., that supported marketing and promotion pre-event, during the tour of homes, and post-event.

Parade of Homes, Greater Atlanta Home Builders