Wine Isn’t Just a Thing — It’s Everything.

Back to Work





Photography & Film












Grand Boulevard, Miramar Beach, Florida

A Standout Wine & Food festival

Each April, more than 5,000 wine and food enthusiasts fill the streets of Grand Boulevard, a $500 million mixed-used, lifestyle center located in Miramar Beach, FL, to experience four days of exclusive wine tastings, guest appearances by world-renowned industry celebrities, live entertainment, a wide array of delectable bites, and standing room only tasting seminars – all benefiting Destin Charity Wine Auction Foundation (DCWAF).

A long-time client of Infinitee, Grand Boulevard brought forward the challenge of branding, marketing and executing an events strategy to produce an upscale, best-in-class festival that would not only draw tourism and sales for the lifestyle center but also send a precedent industry-wide for the caliber of food and wine presented year after year.

Each year, we help bring the event to life – increasing ticket sales, driving brand recognition, boosting engagement and selling out the event along the way.

"Infinitee’s digital and social media team are amazing rock stars! They exceed our expectations at every level — from strategy through creativity, while surpassing anticipated results year after year. Infinitee is a marketing partner who truly cares about our success."

South Walton Beaches Wine and Food Festival