Westshore — Work Hard. Live Easy.

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Atlantic Residential, Atlanta, Georgia

Buzz-worthy vibes before groundbreaking

Westshore is a luxury, mixed-use development located in Cumming, GA, currently owned and managed by Atlantic Residential. When Atlantic Residential came to Infinitee for help with the branding and go-to-market strategies, they had a name and clear vision for what they wanted the community to become but were challenged with getting all of the assets ready for pre-sales & leasing before groundbreaking on the property

Our team worked with Atlantic Residential to build out the mixed-use and residential branding (The Flats at Westshore) and leveraged this branding across a host of pre-leasing/marketing assets, as well as other collateral, such as the monument signage, property wayfinding signage, etc.

Additionally, we developed strategies for digital/social marketing that helped generate hype and a buzz of interest around the property, sharing the “vibe” for what was to come with the local community and those interested in residential options within The Flats at Westshore.