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Worthing Companies, Sandy Springs, Georgia


Worthing Companies is a large-scale, multi-family developer located in Sandy Springs, GA. With a vast portfolio of apartment communities and aggressive plans to add 4 more to their portfolio each year, Worthing approached our team with a need for customizable community, branding, marketing, and sales collateral that could be produced quickly and at a very high-quality.

Of the two properties initially contracted, we provided art direction and photography styling unique to the individual markets and demographics, positioning statements that spoke directly to the key attributes of each community, and unique color pallets that amplified the other brand elements—all while working within the brand architecture developed for “The Heights” communities Worthing has come to be known for.

A system of templates was created that allowed for ancillary assets such as renderings, floor plans generation, and on-site signage for the leasing/marketing offices to be produced at both the speed and scale needed to deliver on pre-leasing quotas.

"We have partnered with the Infinitee team to enhance our property branding strategy in both print and online media. The level of service we have received from the Infinitee team has been extraordinary. Infinitee has added an extremely talented and creative approach to our property branding. The team members are dedicated to helping us achieve our goals within our time frame. I would absolutely recommend the Infinittee to any businesses looking to take their brand to the next level."

Worthing Companies