With Boomers more active and more apt to retire in the city, 55+ active-adult community builders are elevating placemaking standards to match expectations and maximize experience.
This isn’t your grandfather’s retirement living. Baby Boomers, the more than 76 million people who control more than 60 percent of U.S. discretionary income, are more active and want to feel more connected and inspired. For this dynamic generation, it’s not about settling, rather it’s about savoring the rewards of a life well played.
However, 53 percent of those 55 to 65 years of age have trouble finding the right home for their needs and desires, according to research from John Burns Real Estate Consulting. Successful developers of 55+ active-adult communities know they must make for and market to those lifestyle must-haves.
Connection and Community
Active seniors place great importance on connection and community, and the design of a 55+ development should support that. A variety of engaging, distinctive amenities boosts a resident’s sense of place while also creating added opportunity and possibility.
For example, our client, Peachtree Hills Place (the first and only luxury 55+, equity-model continuing care retirement community in Atlanta’s prime Buckhead district) not only offers deluxe condominiums and custom single-family homes, but also a long list of community spaces and “special interest” draws. Residents can gather and relax at the resort-style clubhouse and pool, central courtyard, rooftop patio or open-air pavilion; hone their crafts in the community garden, art studio and woodworking shop; and walk the property’s extensive trails or simply their best furry friend in the dog park.
Thoughtfully designed amenities should cater to Baby Boomers’ interests and values, such as leisure, entertainment, fitness, wellness and more. Catering to many of those, a true standout feature at Peachtree Hills Place will be two regulation-size croquet courts.
Location, Location, Location
Location is a critical factor in real estate, and retirement communities are no different. Essential services, such as daily needs shopping, healthcare offerings and transit options, should be easily accessible. Residents demand convenience both for what they have to do and what they want to do, including dining, entertainment, outdoor adventure and other activities. Isakson Living’s Peachtree Hills Place offers prime proximity to Atlanta restaurants, shopping, mass transit and cultural attractions.
Family and finances have always been top priorities for Baby Boomers. Peachtree Hills Place’s for-sale real estate model means residents are also making sound investments by building equity in the luxury retirement community. And the active lifestyles of this generation definitely extend to their grandparent roles, which is why senior-living communities should appeal to multiple generations with parks and other community spaces that help facilitate quality family time.
They called their arrival on the planet a boom, and the generation’s active aging and retirement years will be even more consequential. More and more Boomers are ready to optimize the where in their retirement wherewithal. Leading 55+ communities, such as Peachtree Hills Place, are designed and created to meet the unique lifestyle demands of a generation that has redefined activity, community and connectivity.
At infinitee, we’re INto tracking trends that impact our clients. For nearly 30 years, our Atlanta-based agency has helped clients capitalize on trends with branding, marketing, strategy, print and digital media, as well as video and photography services. To learn how we can help your company, call Jocelyn Smith, Founder & CEO at 404-231-3481, x119.