Video Series Part 2: 10 Types of Videos

In “Part 1: The Impact of Video Marketing on Your Brand,” we discussed why video is important as a marketing tool for every business across each digital medium and gave 6 stats to support video marketing in your annual efforts.

What we didn’t discuss is how many different types of video exists and the impact each has on your business. Below are 10 Types of Videos to consider for marketing your business.

#ProTip: Keep these 4 questions in mind while reviewing:

  1. What message are you trying to deliver?
  2. Who are you creating the video for?
  3. Where will the video live – Homepage? Social content? Digital ads? Careers website?
  4. Will you need talent or a studio?

10 Types of Videos

  1. Demo/How To Videos

Have you ever needed to watch a video to learn how to do something? Demo videos show you how to understand a product or service, and often times, make life more enjoyable by simplifying processes. As you remember from Part 1, 81% of customers have been convinced to buy a product or service by watching a brand’s video.

Check out this video we produced for our client, IMG Sign Systems, showcasing the simplicity of their Interior Sign System, Imago.

  1. Brand Videos

Brand videos tell the story of your business’ culture, core values, ideas, and why your company is unique. Short, creative videos providing a visual and emotional connection leave an impression on your viewer. These videos are great for any type of business.

  1. Culture Videos

Company culture videos humanize your company and make your brand relatable. Whether using office life videos to showcase a day-in-the-life of employees, game days, pranks and birthday parties, or the people behind your business, there’s no better medium for engagement than video. Not to mention, these are highly impactful toward recruitment efforts!

Stay tuned for infinitee’s culture video coming soon! We just filmed last week.

  1. Event Videos

Capturing social and special moments before, during and after an event generates great video content to be used as a promotion of the event or recap of the occasion. Social media platforms allow you to showcase your event in a variety of ways: live video, video stories and traditional upload. Plus, you’ll get extra clips to extend coverage and owned content.

  1. Animated Videos

Show off your brand creativity with the use of animation. A new dimension of video provides a factor in creating memorable content. Benefits of using animated videos include representing abstract ideas, giving context to your ideas, and bringing any concept to life.

  1. Case Study & Testimonial Videos

Case study and testimonial videos provide outside insight in an attempt to create persuasion and validation. These types of videos prove to viewers that your product or service actually solves their problem. Keeping video testimonials short is key, but encourage questions and comments to keep the conversation going. These types of video work well for any brand.

Stay tuned for new testimonial videos we just produced for one of our newest clients, Peachtree Hills Place!

  1. Live Videos

Viewers love to watch live videos because they are able to ask questions and leave comments in real-time. Live streaming footage gives the audience a feeling of inclusion and interaction. Giving a behind-the-scenes look generates excitement and buzz around your brand.

  1. 360-Degree & Virtual Reality Videos

Virtual reality is described as, “the use of computer technology to create a simulated environment”. When viewing a VR video, you view a completely different reality than the one in front of you. Utilizing VR in your marketing initiatives encourages customers to experience your brand and participate actively. Tip: VR videos are great for travel and tourism, shopping and retail, real estate construction, apartment/office renderings and so much more.

  1. Augmented Reality Videos

Augmented reality is defined as, “an enhanced version of reality created by the use of technology to add digital information on an image”. AR is typically used in apps for smartphones to provide a 3D view of the real world in front of you. This type of video provides a first-hand experience in a new and functional way for any industry which wishes to enhance an experience of their space.

  1. Personalized Messages

Personalized videos offer a new and exciting medium to connect with your audience and boost engagement. Personalized videos oftentimes have no relation to the brand other than subtle inclusions such as a name, company logo or photo. It’s a soft-sale approach that goes a long way in conversions by keeping the viewer engaged without making them feel like they’re watching an ad. They can be used in sales to introduce an individual to a prospective customer, re-engage from site visits or personalize a piece of content shared in an email campaign.

To discuss which type of video will benefit your company the most, contact Vince.

Now that you better understand some types of video, click to read Part 3: 8 Ways to Use Videos in Your Marketing Strategy

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Hines

AT A GLANCE

Atlanta, Georgia

Owned by Hines, Atlantic Station offers the best of Midtown Atlanta with shopping in 30+ stores, 17 dining choices, the Southeast’s largest Regal Cinemas theater as well as year-round neighborhood and regional events.

Partner since 2016

The Avenue Murfreesboro

AT A GLANCE

Murfreesboro, Tennessee

Need new copy here

Partner since 2013

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group and Merchant’s Retail Partners

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class A office space, 509 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s Specialty Outfitter, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

 

AT A GLANCE

Atlanta, Georgia

Founded in 2011

National real estate investment manager focused on the U.S. rental housing sector

Invested over $2 billion across more than 23,000 conventional multifamily and purpose-built student housing units located in the South, Southeast and Midwest markets

Disciplined investment approach providing private investors with a fully transparent real estate portfolio

Partner since 2017

 The Bellamy Milledgeville

AT A GLANCE

Atlanta, Georgia

Property management company specializing in student housing and conventional apartment communities throughout secondary markets in the southeast

Build “resort style” student housing properties with an emphasis on technology and safety

15 properties across 6 states

Partner since 2017

Tanger Fall Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

Tanger 2017 Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

AT A GLANCE

Atlanta, Georgia

Founded in 1992

Real estate development firm specializing in urban retail mixed-use supercenters

Major developments in Atlanta, Denver, Florida, South Carolina, and Canada

Committed to enhancing neighborhoods and communities by investing in what are often considered marginal or transitional areas

Partner since 2015

Stafford Properties

AT A GLANCE

Tifton, Georgia

Commercial real estate firm focused on retail and hospitality industries operating in three divisions: Management, Development and Investment

Renowned for its core values of entrepreneurial spirit, work-life balance, doing what is right, valuing the team, and giving and expecting respect

Property holdings include 1.7M square feet of retail and office properties in the Southeast with an average occupancy rate of 95%

Partner since 2016

South Walton Food & Wine Festival

AT A GLANCE

Miramar Beach, Florida

Founded in 2013

Over 800 wines, celebrity winemakers, chefs, craft beer brewmasters and special guests

Performances by Nashville singer/songwriters and first-class wine and food seminars led by special guests

Benefits Destin Charity Wine Auction (DCWAF), supporting children’s charities in Northwest Florida

Partner since 2013

River Oaks Shopping Center

AT A GLANCE

Houston, Texas

322,000 square foot center owned and managed by Weingarten Realty REIT

One of Houston’s most prestigious and historic specialty centers offering a wide variety of national retailers, upscale restaurants and unique local retailers

Serves some of Houston’s most affluent neighborhoods

Key tenants: Kroger, White House | Black Market, , Ryde, Brasserie 19, J. McLaughlin, Hemline, River Oaks Theatre

Partner since 2015

AT A GLANCE

Houston, Texas

Founded in 1954

Commercial real estate firm offering a spectrum of services including property and facility management, leasing, marketing, development, investment sale, construction management and engineering

Strategic presence in 30 markets serving over 20,000 tenants every day

Lease and manage over 190 million square feet

Total portfolio value of over $35 billion

Partner since 2007

Promenade at Coconut Creek

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

New Market Properties

AT A GLANCE

Atlanta, Georgia

Owns and operates 36 grocery-anchored shopping centers across seven states in the Southeast

Wholly-owned indirect subsidiary of Preferred Apartment Communities, Inc. (NYSE: APTS)

Targets centers that have market dominant grocery anchors that maintain a #1 or #2 market share in that particular market

Partner since 2016

Milagros Jewelry

AT A GLANCE

Chicago, Illinois

Non-profit company that works on behalf of Casa Hogar, a home for 120 abused, abandoned and indigent girls, ages 3-21 years, in Jalapa, Guatemala

Gracia Entrepreneur Training Program (G.E.T.) provides opportunities and resources needed to actualize economic empowerment, self-confidence, business skills, relationship and communication expertise to create a permanent shift in the way the girls of Casa Hogar think about each other and their future

Milagros is the product arm of G.E.T. where the girls earn income through one-of-a-kind jewelry sales made of 99.9% pure silver and precious stones handcrafted and sold by the girls themselves

Partner since 2017

Hill Partners

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

Harbour Island

AT A GLANCE

Tampa, Florida

21-story contemporary luxury high-rise multifamily building managed by Gables Residential

Studio, 1 and 2 bedroom apartment homes and townhomes featuring granite countertops, stainless appliances, keyless entry and more

Best-in-class amenities, top-notch security, outdoor amenity deck with bocci court and infinity edge pool, fitness center, spa and treatment rooms, and more

Partner since 2014

Geyer Morris

AT A GLANCE

Atlanta, Georgia

Privately-held commercial real estate development firm

Developed over 10 million square feet of commercial real estate across 8 states

Currently have over 2.5 million square feet in development pipeline

Partner since 2016

Genesis Industrial Group

AT A GLANCE

Manhattan, New York

Privately held energy and infrastructure company with offices in New York, Houston, Texas and Portland, Maine

Family energy business comprised of wealth development knowledge and experience in the energy sector with an investment committee that affords the ability to move quickly

Operated, invested and advised on the acquisition of over $1.5B worth of energy, infrastructure and wastewater assets

Partner since 2017

Gables Columbus Center

AT A GLANCE

Coral Gables, Florida

Contemporary luxury high-rise community managed by Gables Residential.

1, 2, 3 and penthouse apartment homes featuring oversized windows, balconies, and extensive terraces.

Best in class amenities including concierge service, fitness center, penthouse lounge, pool & terrace, electronic vehicle charging stations and more.

Partner since 2014

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class-A office space, 625 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

Avison Young Client Grid

AT A GLANCE

Toronto, Canada

Founded in 1978

Fastest-growing commercial real estate services firm in the world comprised of 2,200 real estate professionals in 77 offices

Provide value-added, client-centric investment sales, leasing, advisory, management, financing and mortgage placement services to owners and occupiers of office, retail, industrial and multi-family properties

Partner since 2016

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