Video Series Part 2: 10 Types of Videos

In “Part 1: The Impact of Video Marketing on Your Brand,” we discussed why video is important as a marketing tool for every business across each digital medium and gave 6 stats to support video marketing in your annual efforts.

What we didn’t discuss is how many different types of video exists and the impact each has on your business. Below are 10 Types of Videos to consider for marketing your business.

#ProTip: Keep these 4 questions in mind while reviewing:

  1. What message are you trying to deliver?
  2. Who are you creating the video for?
  3. Where will the video live – Homepage? Social content? Digital ads? Careers website?
  4. Will you need talent or a studio?

10 Types of Videos

  1. Demo/How To Videos

Have you ever needed to watch a video to learn how to do something? Demo videos show you how to understand a product or service, and often times, make life more enjoyable by simplifying processes. As you remember from Part 1, 81% of customers have been convinced to buy a product or service by watching a brand’s video.

Check out this video we produced for our client, IMG Sign Systems, showcasing the simplicity of their Interior Sign System, Imago.

  1. Brand Videos

Brand videos tell the story of your business’ culture, core values, ideas, and why your company is unique. Short, creative videos providing a visual and emotional connection leave an impression on your viewer. These videos are great for any type of business.

  1. Culture Videos

Company culture videos humanize your company and make your brand relatable. Whether using office life videos to showcase a day-in-the-life of employees, game days, pranks and birthday parties, or the people behind your business, there’s no better medium for engagement than video. Not to mention, these are highly impactful toward recruitment efforts!

Stay tuned for infinitee’s culture video coming soon! We just filmed last week.

  1. Event Videos

Capturing social and special moments before, during and after an event generates great video content to be used as a promotion of the event or recap of the occasion. Social media platforms allow you to showcase your event in a variety of ways: live video, video stories and traditional upload. Plus, you’ll get extra clips to extend coverage and owned content.

  1. Animated Videos

Show off your brand creativity with the use of animation. A new dimension of video provides a factor in creating memorable content. Benefits of using animated videos include representing abstract ideas, giving context to your ideas, and bringing any concept to life.

  1. Case Study & Testimonial Videos

Case study and testimonial videos provide outside insight in an attempt to create persuasion and validation. These types of videos prove to viewers that your product or service actually solves their problem. Keeping video testimonials short is key, but encourage questions and comments to keep the conversation going. These types of video work well for any brand.

Stay tuned for new testimonial videos we just produced for one of our newest clients, Peachtree Hills Place!

  1. Live Videos

Viewers love to watch live videos because they are able to ask questions and leave comments in real-time. Live streaming footage gives the audience a feeling of inclusion and interaction. Giving a behind-the-scenes look generates excitement and buzz around your brand.

  1. 360-Degree & Virtual Reality Videos

Virtual reality is described as, “the use of computer technology to create a simulated environment”. When viewing a VR video, you view a completely different reality than the one in front of you. Utilizing VR in your marketing initiatives encourages customers to experience your brand and participate actively. Tip: VR videos are great for travel and tourism, shopping and retail, real estate construction, apartment/office renderings and so much more.

  1. Augmented Reality Videos

Augmented reality is defined as, “an enhanced version of reality created by the use of technology to add digital information on an image”. AR is typically used in apps for smartphones to provide a 3D view of the real world in front of you. This type of video provides a first-hand experience in a new and functional way for any industry which wishes to enhance an experience of their space.

  1. Personalized Messages

Personalized videos offer a new and exciting medium to connect with your audience and boost engagement. Personalized videos oftentimes have no relation to the brand other than subtle inclusions such as a name, company logo or photo. It’s a soft-sale approach that goes a long way in conversions by keeping the viewer engaged without making them feel like they’re watching an ad. They can be used in sales to introduce an individual to a prospective customer, re-engage from site visits or personalize a piece of content shared in an email campaign.

To discuss which type of video will benefit your company the most, contact Vince.

Now that you better understand some types of video, click to read Part 3: 8 Ways to Use Videos in Your Marketing Strategy

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