Video Series Part 4: How to Create Effective Videos

Congratulations! You’ve made it to the final post in our 4-part Video Series. Now that you better understand the impact of video marketing on your brand, the 10 different types of videos to consider, and  8 ways to use video in your marketing strategy, let’s explore the best ways to create effective videos.

Below are a few tips we agree on from the Huffington Post on how to create effective videos.

Creating Effective Video

1. Educate Yourself

Understanding the video production process is the first step in creating an effective video. Creating a video can be a daunting task if you don’t know where to start, but if you take a little time to educate yourself upfront, you can ensure a smooth transition throughout production. To begin, research videos and the type of video you want to produce. Decide on a concept and determine what you’d like to accomplish with your video. Next, determine your budget.

2. Know Your Budget

Videos can have a wide range in cost due to factors such as the length of the video, number of locations, crew size, talent, voice-over versus live, editing options, music, etc. Therefore, it’s really important to discuss expectations and final deliverables with your production company to make sure they understand your budget limitations.

3. Set Your Goals

We discussed 8 Ways to Utilize Videos in Part 3 of our blog series. It’s important to make sure that your goals align with how and where you plan to use your video. Are you trying to increase brand awareness and stand out from the competition? Do you want to increase product knowledge? Are you trying to increase engagement? You want to be sure your goals are focused, measurable and relevant to your business.

4. Identify Your Target Audience

Personalization is at the forefront of every marketer’s strategy and to create a video specifically for your audience you must first understand and define your viewer. To do so, build buyer personas not only based upon who you think would like to watch your video, but also who you know data confirms will be interested. Whether through Google analytics, surveys, internal data or focus groups, research determines the right audience for your objectives and helps create content around your targets’ specific needs and interests.

5. Figure Out The Right Message

As previously mentioned, the right message will depend on each persona created. You may find after creating multiple personas that multiple videos may be needed. Focus on one goal at a time and center your content around each persona; don’t try to overload everything into one message. Rather, for example, explain what you do in one video, sell your product or service in another, and offer valuable content in yet another.

6. Find The Right Opportunities

Producing an amazing video is great but your ultimate goal should be to determine if you are utilizing your video at the right time, in the right place, targeting the right people. Now that you know your budget, goals, audience and message, you can build your strategy. Determine where your video(s) will best fit within your current strategy and how other avenues could benefit.

7. Hire The Right Company

Videos are an investment, so be sure to hire the right agency. (Shameless plug here…. Hire infinitee!) Often times individuals look for the most cost efficient option rather than researching and weighing both value and cost. Determine which is more important for you, and based on your priorities and goals, hire the agency that fits best your wants and needs. Look for an expert in the field that you’re producing the video and ultimately hire the group with service you can trust.

How To Create Effective Videos

8. Market Your Video Content

What good is your video if no one sees it? Make sure it is seen. You’ve set your goals and you’ve strategized where to use your video, so your next step is to market it. Optimize video views by utilizing both free and paid advertising opportunities; whether placing it on your website, boosting it on Facebook or Instagram, or sharing it in an email, if your content is exciting and targeted toward your viewer personas, you are likely to see more impressions and engagement.

9. Measure Success (Include a Call To Action)

Make sure that you have measurement tools in place to measure the success of your video. Are you seeing an increase in website visits, likes, shares, page views, product sales, signed leases, etc.? Are people responding to your video in the right way or are they bouncing off the page immediately? Tip: Be sure to include a call to action. Information learned from CTAs can be vital for your next video.

10. Follow Up

Dedication to continuously generate relevant and educational content, such as videos, will ensure your success as you position your company as an industry leader. As your video generates impressions and engagement, interact with your viewers and follow up with any questions they may have. Offering a valuable resource is beneficial in converting viewers and growing your business.

THANK YOU for viewing our 4-part video series! We hope this has been an insightful series and that you are energized, inspired and armed with the right tools and information to grow your business through video.

To learn more about infinitee’s video services and incorporating video into your strategy, contact Vince.

Leave a Reply

Your email address will not be published. Required fields are marked *

Hines

AT A GLANCE

Atlanta, Georgia

Owned by Hines, Atlantic Station offers the best of Midtown Atlanta with shopping in 30+ stores, 17 dining choices, the Southeast’s largest Regal Cinemas theater as well as year-round neighborhood and regional events.

Partner since 2016

The Avenue Murfreesboro

AT A GLANCE

Murfreesboro, Tennessee

Need new copy here

Partner since 2013

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group and Merchant’s Retail Partners

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class A office space, 509 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s Specialty Outfitter, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

 

AT A GLANCE

Atlanta, Georgia

Founded in 2011

National real estate investment manager focused on the U.S. rental housing sector

Invested over $2 billion across more than 23,000 conventional multifamily and purpose-built student housing units located in the South, Southeast and Midwest markets

Disciplined investment approach providing private investors with a fully transparent real estate portfolio

Partner since 2017

 The Bellamy Milledgeville

AT A GLANCE

Atlanta, Georgia

Property management company specializing in student housing and conventional apartment communities throughout secondary markets in the southeast

Build “resort style” student housing properties with an emphasis on technology and safety

15 properties across 6 states

Partner since 2017

Tanger Fall Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

Tanger 2017 Campaign

AT A GLANCE

Greensboro, North Carolina

Tanger Factory Outlet Centers, Inc. is a publicly-traded REIT with more than 36 years of experience in the outlet industry

Operate and own a portfolio of 43 upscale outlet shopping centers located in 22 states coast to coast and in Canada

The portfolio totals approximately 14.8 million square feet and leases to over 3,100 stores operated by more than 500 different brand name companies

Attracts more than 188 million shoppers annually

Partner since 1997

AT A GLANCE

Atlanta, Georgia

Founded in 1992

Real estate development firm specializing in urban retail mixed-use supercenters

Major developments in Atlanta, Denver, Florida, South Carolina, and Canada

Committed to enhancing neighborhoods and communities by investing in what are often considered marginal or transitional areas

Partner since 2015

Stafford Properties

AT A GLANCE

Tifton, Georgia

Commercial real estate firm focused on retail and hospitality industries operating in three divisions: Management, Development and Investment

Renowned for its core values of entrepreneurial spirit, work-life balance, doing what is right, valuing the team, and giving and expecting respect

Property holdings include 1.7M square feet of retail and office properties in the Southeast with an average occupancy rate of 95%

Partner since 2016

South Walton Food & Wine Festival

AT A GLANCE

Miramar Beach, Florida

Founded in 2013

Over 800 wines, celebrity winemakers, chefs, craft beer brewmasters and special guests

Performances by Nashville singer/songwriters and first-class wine and food seminars led by special guests

Benefits Destin Charity Wine Auction (DCWAF), supporting children’s charities in Northwest Florida

Partner since 2013

River Oaks Shopping Center

AT A GLANCE

Houston, Texas

322,000 square foot center owned and managed by Weingarten Realty REIT

One of Houston’s most prestigious and historic specialty centers offering a wide variety of national retailers, upscale restaurants and unique local retailers

Serves some of Houston’s most affluent neighborhoods

Key tenants: Kroger, White House | Black Market, , Ryde, Brasserie 19, J. McLaughlin, Hemline, River Oaks Theatre

Partner since 2015

AT A GLANCE

Houston, Texas

Founded in 1954

Commercial real estate firm offering a spectrum of services including property and facility management, leasing, marketing, development, investment sale, construction management and engineering

Strategic presence in 30 markets serving over 20,000 tenants every day

Lease and manage over 190 million square feet

Total portfolio value of over $35 billion

Partner since 2007

Promenade at Coconut Creek

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

New Market Properties

AT A GLANCE

Atlanta, Georgia

Owns and operates 36 grocery-anchored shopping centers across seven states in the Southeast

Wholly-owned indirect subsidiary of Preferred Apartment Communities, Inc. (NYSE: APTS)

Targets centers that have market dominant grocery anchors that maintain a #1 or #2 market share in that particular market

Partner since 2016

Milagros Jewelry

AT A GLANCE

Chicago, Illinois

Non-profit company that works on behalf of Casa Hogar, a home for 120 abused, abandoned and indigent girls, ages 3-21 years, in Jalapa, Guatemala

Gracia Entrepreneur Training Program (G.E.T.) provides opportunities and resources needed to actualize economic empowerment, self-confidence, business skills, relationship and communication expertise to create a permanent shift in the way the girls of Casa Hogar think about each other and their future

Milagros is the product arm of G.E.T. where the girls earn income through one-of-a-kind jewelry sales made of 99.9% pure silver and precious stones handcrafted and sold by the girls themselves

Partner since 2017

Hill Partners

AT A GLANCE

Coconut Creek, Florida

Developed in 2008 and acquired by Hill Partners, Inc. in 2016 when it became a LEED pre-certified development

23-acre open-air shopping center with over 45 brand name stores, local boutiques and restaurants

250,000 total SF encompassing retail, restaurant and class-A office space

Serves 742,000 people within a 5-mile radius

Partner since 2016

Harbour Island

AT A GLANCE

Tampa, Florida

21-story contemporary luxury high-rise multifamily building managed by Gables Residential

Studio, 1 and 2 bedroom apartment homes and townhomes featuring granite countertops, stainless appliances, keyless entry and more

Best-in-class amenities, top-notch security, outdoor amenity deck with bocci court and infinity edge pool, fitness center, spa and treatment rooms, and more

Partner since 2014

Geyer Morris

AT A GLANCE

Atlanta, Georgia

Privately-held commercial real estate development firm

Developed over 10 million square feet of commercial real estate across 8 states

Currently have over 2.5 million square feet in development pipeline

Partner since 2016

Genesis Industrial Group

AT A GLANCE

Manhattan, New York

Privately held energy and infrastructure company with offices in New York, Houston, Texas and Portland, Maine

Family energy business comprised of wealth development knowledge and experience in the energy sector with an investment committee that affords the ability to move quickly

Operated, invested and advised on the acquisition of over $1.5B worth of energy, infrastructure and wastewater assets

Partner since 2017

Gables Columbus Center

AT A GLANCE

Coral Gables, Florida

Contemporary luxury high-rise community managed by Gables Residential.

1, 2, 3 and penthouse apartment homes featuring oversized windows, balconies, and extensive terraces.

Best in class amenities including concierge service, fitness center, penthouse lounge, pool & terrace, electronic vehicle charging stations and more.

Partner since 2014

AT A GLANCE

Miramar Beach, Florida

Owned by Howard Group

$500 million lifestyle Town Center

650,000 square feet of existing specialty retail and signature restaurants, 170,000 square feet of existing Class-A office space, 625 existing and planned full and select service hotel rooms and suites, 500 planned luxury residential units

Flagship Tenants: Publix, Anthropologie, Pottery Barn, Kinnucan’s, Emeril’s Coastal Italian, New Vision Boulevard 10 Theatre

Partner since 2000

Avison Young Client Grid

AT A GLANCE

Toronto, Canada

Founded in 1978

Fastest-growing commercial real estate services firm in the world comprised of 2,200 real estate professionals in 77 offices

Provide value-added, client-centric investment sales, leasing, advisory, management, financing and mortgage placement services to owners and occupiers of office, retail, industrial and multi-family properties

Partner since 2016

Search